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Visual Branding. The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.
At the core of every brand identity is a brand mark, or logo.
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Packaging. The science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Package design and development are often thought of as an integral part of the new product development process. |
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Mass Communication Specialists (MC) are concerned with U.S. Navy public affairs and visual communication. Their role is to present the Navy to Naval and civilian audiences, through a variety of media. MCs write and produce both print and broadcast journalism, including news and feature stories for military and civilian newspapers, magazines, television and radio stations. They record still and video photography of military operations, exercises, and other Navy events.
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Professional video production, or videography, is the art and service of videotaping, editing, and distributing a finished video product. This can include television production, commercial video production, and corporate and event videos. Corporate video production covers a wide range of purposes from corporate communication, training and education, videotaping conferences and conventions, and sales. |
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